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For Immediate Release

October 3, 2017



TD’s commitment of $3 million makes National Foundation for Credit Counseling® groundbreaking small business owner counseling and education program a reality.

Washington, D.C. – The National Foundation for Credit Counseling® (NFCC®) is pleased to announce a $3 million exclusive commitment from TD Bank, America’s Most Convenient Bank®, and the TD Charitable Foundation, the bank’s charitable giving arm, to support financial education and counseling services for U.S. small business owners. This support will enable the NFCC to build upon the work started in 2016 and will help increase capacity for member agencies to provide financial education and counseling to thousands of small business owners in the years to come. It is because of the quality of the services provided by NFCC Member Agencies that the NFCC is being recognized as a trusted solution for small business owners.
“NFCC Members have always been dedicated to finding solutions for financial challenges of small business owners,” said NFCC president and CEO Susan C. Keating. ”TD’s financial support will allow members to do even more for this important segment of the population.”
The first phase launches in October, and will utilize the Sharpen Your Financial Focus® (Sharpen) program as the initial framework for providing personal financial reviews and education for small business owners who are using consumer-oriented financial products to finance their small businesses.
“TD Bank is proud to partner with organizations like the NFCC that share our mission and expand our reach to educate, advise and empower small business owners,” said Jay DesMarteau, Head of Commercial Bank Specialty Segments, TD Bank. “We look forward to working together to bring the Sharpen Your Focus program to business owners nationwide.”
The second phase will establish a unique program designed to comprehensively assist small business owners as they transition from consumer financial products to more appropriate business-oriented products and services. Customized curriculum will be developed that builds on NFCC’s current capabilities in the consumer finance arena, including specific materials to educate small business owners on business financial services and products that better fit their needs. The NFCC will enhance the quality of service with additional counselor training, certification, technology enhancements and development of additional program materials.
The program will also leverage technology and outcome based data to measure the positive impact of services. Key financial and data points will be analyzed to reveal financial behaviors and perceptions using data collected by NFCC Member agencies and reviewed through the ongoing research related to the Sharpen program. Other means of consumer data collection will involve periodic follow-up surveys throughout the program.
Anyone with an interest in making the most of their personal financial goals while starting or growing a small business can connect with an NFCC Member today by visiting or calling toll-free 844-359-3792.
About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 9 million customers with a full range of retail, small business and commercial banking products and services at more than 1,200 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit Find TD Bank on Facebook at and on Twitter at
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit
About the TD Charitable Foundation
The TD Charitable Foundation is the charitable giving arm of TD Bank, America’s Most Convenient Bank®, one of the 10 largest commercial banking organizations in the United States. The Foundation’s mission is to support, respect and improve the quality of life in the diverse communities where we live and do business.  Since its inception in 2002, the Foundation has distributed more than $174.1 million and more than 17,000 grants in charitable donations from Maine to Florida. The TD Charitable Foundation focuses on supporting the following community needs: affordable housing, economic development, neighborhood revitalization, financial literacy, and human services. Recently, more than 90 percent of the grants awarded by the Foundation benefited low-and moderate- income communities and individuals. More information on the TD Charitable Foundation, including an online grant application, is available at


About NFCC

Founded in 1951, the National Foundation for Credit Counseling® (NFCC®) is the nation’s first and largest nonprofit dedicated to improving people’s financial well-being. With nearly 600 member offices serving 50 states and Puerto Rico, our NFCC Certified Credit Counselors are financial advocates, empowering millions of consumers to take charge of their finances through one-on-one financial reviews that address credit card debt, student loans, housing decisions and overall money management. Make one of the best financial decisions of your life. For expert guidance and advice, call (800) 388-2227 or visit today.

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